Entrepreneurial weak innovation competence on product quality has been identified by scholars as a major factor undermining the score to Small Enterprises (SEs) Performance and is often less explored by previous studies despite SMEs enormous contributions to the economic growth and development of nations. To mitigate this attrition and prevalence, this study investigates the effect of entrepreneurial innovation competence on product quality of SEs in Niger State, Nigeria. A quantitative research survey design was adopted and data were collected from 275 SEs owners and managers operating in the state, using structured copies of questionnaire. The data were analysed using simple linear regression and the results showed a weak but positive significant effect between innovation competence and product quality, which indicates a little enrichment of innovation competence can significantly improve SEs performance. Thus, the study concludes that entrepreneurial innovation competence is a critical driver of product quality among SEs in Niger State, Nigeria. The study recommends SEs managers / owners should invest more in capacity-building and modernisation training programmes for digital innovation inclusion, strengthen networking among industrial partners and collaborative engagements. This can be done through research institutions and international partners and keying into government supportive policies and programmes to foster innovation-driven capacity for an effective competitiveness, product development/standardization and quality assurance.